EBRD AM24 Yerevan, Armenia
Delivering Impact Together
- Business & Finance
- Event Branding
- Identity
Culturally and historically rich, Armenia is an incredible location to host Delegates and guests from around the world. With this in mind, we knew it was important to reflect and celebrate the host country, introducing participants to a place they may have previously known little about.
Unique to Armenia, the Trchnakir (Bird-Letter) illuminated letter style, found throughout history in manuscripts, has long been associated with their culture. We were inspired by the striking visuals and the importance the Armenian people put on their language.
We created a bespoke Latin alphabet and typeface from this, which would become the basis of the 2024 look & feel.
The 2024 Annual Meeting logo uses a graphic representation of the Armenian Eternity Symbol or ‘Arevakhach’. Symbolising positivity, the symbol is a part of the Armenian national identity, and so it felt apt to showcase Yerevan to guests from around the globe.
Every year presents a new logistical challenge. This year, we hosted delegations and guests at three important and iconic venues in Yerevan: the Dvin Complex, National Opera Theatre, and TUMO Centre.
Where possible, we look to utilise the existing signage solutions of the venues we work in, especially digital screens. The Dvin complex gave us the opportunity to create impactful animated graphics that elevated the conference experience.
Following the success of last year’s meeting’s sponsor stands, we again worked with our local print partners, this time in Yerevan, to create bespoke stands.
Guests were welcomed to Yerevan by the Ministry of Finance at the Opening Session and Reception for all participants, a showpiece event hosted at the National Opera Theatre.
